Add videos to your digital card!
We could formulate numerous compelling arguments affirming the importance of incorporating audiovisual content into your business marketing strategy. However, the foundations build themselves when consulting the statistics regarding its circulation and consumption. Presently, 80% of internet traffic corresponds to video playback, a number set to increase further by 2024. Moreover, studies affirm that visual content is 40 times more likely to be shared than textual content. And if that isn't convincing enough, consider the memorability of this format, generating a 650% higher chance of being retained by an audience compared to text alone.
With these statistics, the value of videos is beyond dispute. Therefore, consider these aspects and tips to maximize their potential:
- Theme: It must be clear from the beginning. The first few seconds will determine if your audience continues watching or abandons the content. To attract viewers, explore the diversity of options available, creating different types of videos such as tutorials, behind-the-scenes footage, announcements of new products or everyday items, stories, or product advertisements, to name a few.
- Duration: Your video should be brief and captivate the user's attention throughout its duration. Ideally, it should last between 30 and 90 seconds.
- Content: It should be organized, simple, and concise, with minimal words, always focused on the objective. You can use lists or numbered scripts to facilitate production and understanding, ensuring a continuous pace that allows your audience to follow without difficulties.
- Subtitles: Did you know that 65% of videos played on Facebook are watched without sound, primarily on mobile devices? Including subtitles can increase video views by 12%, and they should be in colors that facilitate readability.
- Music, Transitions, and Effects: These elements play a fundamental role. When seamlessly integrated into your audiovisual production, they emphasize the message you want to convey.
- Call to Action: Encourage your customers to take the action you are promoting.
- Optimization: Ensure your video is watchable without issues on any device. Play with framing and make the most of the space to create content that aligns with your audience's consumption habits.
With all these suggestions, it's time to get to work. Your OrbitCard will make all the difference!